Apple entering into automobile industry with electric car?

Photo: Reuters

According to Wall Street Journal, Apple has been secretly working on the creation of an electric car and it may enter into automobile industry.

The report claimed that Apple-branded project, code name “Titan”, has been currently busy designing a vehicle that looks like a minivan.

The newspaper said, “Apple ultimately could decide not to proceed with a car. In addition, many technologies used in an electric car, such as advanced batteries and in-car electronics, could be useful to other Apple products, including the iPhone and iPad.”

The report claimed that Apple “is serious” and has hired design team consisting of people who have experience at auto industry. Apple has already picked up famous industrial designer Marc Newson who created a concept car for Ford Motors.

Quoting a source, the journal said that Apple was planning to make a mark on the electric vehicle market like they did in the smartphone with its iPhone.

Last September, in an interview with Charlie Rose, Apple CEO Tim Cook said, “There are products that we’re working on that no one knows about…That haven’t been rumored about yet.”

According to People, Tim Cook approved the car project a year ago and assigned famous product designer Vice President Steve Zadesky to lead the project. Zadesky was given freehand to create a 1,000-person team. The work has been going on at a private location a few miles from Apple’s headquarters in Cupertino.

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