Ferrari: the most powerful brand in the world

Ferrari, the Italian auto giant becomes the most powerful brand in the world!

In a worldwide survey conducted by Brand Finance, the Fiat-owned Ferrari emerges as ‘world’s most powerful brand’ leaving behind brands like Google, Hermes, PwC, Coca-Cola, Volkswagen and BMW.

The survey considers various factors including company’s revenue per customer, profit margins, marketing and advertising spend. Although Ferrari does not have the financial strength of large MNCs but it stands out among loyalty and brand affection

“It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies. Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them,” Ferrari chairman Luca di Montezemolo  said.

• About the Author

About Sprightly Spirit

“I dare do all that may become a man. Who dares more is none”. And all, may be. It may be the vigor. Or the spirit. Or the courage to avoid being “politically correct” or bent. And, ban all averse with immaculate overture of graciously fathomable words firm in views. Subtle. Justifying the undying conscience. Values. Knowledge. And, dares to stay true. True to own. True to the world. And, to the words. With a dream in eyes it exists. In you. In me. In all. The sprite that never shies away. The spirit that never dies!