Ratan Tata admits Nano marketing was a mistake

Former Tata group Chairman Ratan Tata said that Tata Motors had made a mistake in the marketing the Nano as the “cheapest car”.

“It became termed as a cheapest car by the public and, I am sorry to say, by ourselves, not by me, but the company when it was marketing it. I think that is unfortunate,” Ratan Tata said.

“I always felt that Nano should have been marketed towards the owner of a two-wheeler because it was conceived giving the people who rode on two-wheels with the whole family an all-weather safe form of affordable transportation, not the cheapest,” he admitted.

Ratan Tata also said that the company may launch Nano in a new avatar in other countries.

“Maybe it (Nano) gets launched in another country like Indonesia, where it doesn’t have the stigma and the new image comes back to India. Or maybe as a changed product that gets marketed in Europe. There’s a lot of interest in Nano outside India,” Tata said.

“A re-launched Nano with some of the differences that we’re trying to incorporate, yes I do…We are going to relaunch the car not as the cheapest car but in the image as it is,” he further added.

The Nano car is currently available at base price of Rs 1.45 lakh (ex-showroom Delhi).

• About the Author

About Sprightly Spirit

“I dare do all that may become a man. Who dares more is none”. And all, may be. It may be the vigor. Or the spirit. Or the courage to avoid being “politically correct” or bent. And, ban all averse with immaculate overture of graciously fathomable words firm in views. Subtle. Justifying the undying conscience. Values. Knowledge. And, dares to stay true. True to own. True to the world. And, to the words. With a dream in eyes it exists. In you. In me. In all. The sprite that never shies away. The spirit that never dies!