Amazon has successfully linked over 8,000 Indian companies to its cloud services – Amazon Web Services (AWS) – to provide dependable IT infrastructure. The companies include many large brands like Tata Motors, Reliance Entertainment, NDTV, Narayana Health, Macmillan India, EROS International, Malayala Manorama and Sony Entertainment.
Amazon is pushing its cloud services in the country with offering huge incentives and discounts on a regular basis, becoming one of the most important market players in the cloud computing service provider in India. Amazon AWS is giving tough competition to IBM’s Softlayer cloud as well as it forced Microsoft to consider open a data centre in India to push its cloud offerings in the country.
“We have lowered prices 45 times since 2006 with no external pressure to do so,” Bikram S Bedi, head of Amazon Web Services India, told Economic Times, adding, “AWS is very comfortable with running high volume low margin businesses, which is deep in our DNA.”
According to Reliance Entertainment CEO Manish Agarwal, Reliance has 40 per cent of its total IT workload on AWS.
“When we thought of adopting cloud computing for our variable volumes and games apps, AWS was the one which we have adopted from inception,” he told Economic Times.
Tata Motors CIO Jagdish Belwal said, “Our customer-facing systems and our collaboration systems are on the cloud…For us, the public cloud, is just a mode of delivery. We have our customer, dealer portals on the cloud because it is a more scalable model.”
Amazon is also planning to sets up its data centre in India to provide more push in the public cloud market.
