Behind The Scenes with TAG Heuer Brand Ambassador Shah Rukh Khan

TAG Heuer recently shot its new AD Campaign ‘Don’t Crack Under Pressure’ with the Brand Ambassador Shah Rukh Khan in Mumbai. This is the fifth print AD Campaign that Shah Rukh Khan shot with the brand. The photo shoot by the ?ace photographer Daboo Ratnani, was an intense affair between Shah Rukh Khan and his timepieces. The new AD campaign, ‘Don’t Crack Under Pressure’ is a tribute to an early 90’s campaign, which asserts the powerful truth that achievement is due as much to mental strength as to physical capabilities.

 In the exclusive ‘Behind The Scenes’ video, we see Shah Rukh Khan sharing his views on the new AD Campaign,? on being a Time Changer and how his destiny has transformed him. The campaign depicts, how some people succeed in changing their time by challenging the conventions and taking the path less travelled.

 BRAND MANIFESTO

 Some people succeed in their time,

But only a few succeed in changing their time.

By following their own path.

Not for the sake of being different,

Not for the sake of challenging conventions,

But to create a unique road to success.

They want to become their own reference,

By defining their own rules.

They have mastered their forerunners’ ways

And smashed them into the unexpected.

They are pioneers, mavericks and trend-setters,

They are free-minded to the very core.

They are the Time Changers.

• About the Author

About Sprightly Spirit

“I dare do all that may become a man. Who dares more is none”. And all, may be. It may be the vigor. Or the spirit. Or the courage to avoid being “politically correct” or bent. And, ban all averse with immaculate overture of graciously fathomable words firm in views. Subtle. Justifying the undying conscience. Values. Knowledge. And, dares to stay true. True to own. True to the world. And, to the words. With a dream in eyes it exists. In you. In me. In all. The sprite that never shies away. The spirit that never dies!