Shah Rukh Khan named Interpol’s New ‘Turn Back Crime’ Ambassador

Bollywood actor Shah Rukh Khan becomes the first Indian actor to be a part of Interpol’s global campaign to prevent crime against individual.

SRK is now brand ambassador for Interpol’s “Turn Back Crime” campaign to spread awareness on how public can play a role in averting crime.

“It’s a very special honour to be a part of Interpol’s Turn Back Crime campaign as an ambassador,” said Shah Rukh.

“As Mahatma Gandhi once said, ‘I shall not fear anyone on Earth. I shall fear only god. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to.’ We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them,” SRK said in a statement.

“Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take,” Shah Rukh added.

The global ambassador panel includes Hollywood actor Jackie Chan, footballer Lionel Messi, F1 drivers Fernando Alonso and Kimi Raikkonen.

Interpol secretary general Ronald K Noble said, “Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world.”

“We are honoured to have him as an ambassador for Interpol’s global Turn Back Crime campaign and we look forward to seeing how he puts his artistic talents behind this campaign,” Noble added.

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