For entering into this extravagant world of Bollywood, you need to struggle a lot, need to go through many upheavals; achieving stardom is not run-of-the-mill task here. But, it seems that this old façade of Bollywood auditioning system is soon going to change with the introduction of the newest concept of online casting portal to which many seniors from platoon have given green signal.
To keep the audiences hooked, filmmakers do need to come up with something fresh every time; then be it the concept, storyline or actors of the film. To avoid the hectic process of casting and auditioning, film industry has found out an easy way of showcasing new talent. One simply makes an account on the website Bombaycasting.com free of cost, and the casting crew of the film gets direct access to fresh faces.
Many famous filmmakers of Bollywood are in awe of this initiative and are looking forward to gaining something fruitful out of it. Most of the respectable members of this industry have given their reviews in testimonial section of the site. Karan Johar, who keeps experimenting with new talents in his films said, “new actors and new acting energies are the need of the hour, BombayCasting.com is an “ingenious way forward to source for new talent”.
Veteran actor Rishi Kapoor says, “it makes things so much easier and accessible for makers and aspiring talent in whichever field. I would advice only those to enroll who are genuinely talented. Give yourself a time limit, if it works good for you otherwise you must have a plan B. Too much relying on any casting agency forever can frustrate you…All kinds of talent skills and craftsmanship available under one roof is admirable.”
Ace director Rajkumar Hirani, who gave gem of a film last year by making PK, is never ignorant when it comes to choosing his cast. What he had got to say was, “Good casting is half the battle won for a director. We spend months searching across the country for the right face and talent. An online casting platform is a great solution. It opens up avenues for actors to reach directors and vice versa.”
Now seeking opportunities has become easier for all the actors out there, as you just have to register and make your profile on the site. Also, filmmakers or advertisement agencies post their requirements on the website offering you s role, to which you can easily apply. Seeing the interest and buzz this new project is creating, creators have decided to launch an app next month.
Tanu Weds Manu franchise fame actor R.Madhvan says, “casting is one of the most essential parts of getting the creatives of a film right. One Jarring mistake and the entire film goes down to that level. From earlier directors who cast people they met by chance to it now it becoming a full-fledged science, casting has come a long way. It is great news to me that bombaycasting.com has no embarked on this journey and promise to be a one stop casting shop for all characters in the film. I wish them the very best… “
The popular film reviewer and analyzer Rajeev Masand finds it innovative. “An online casting company – very promising! Makes the process of casting transparent and merit-based, and widens the pool of choices for both casting directors/filmmakers, and for actors. The future is online – congratulations for getting there first!” he says.
Content strategist, Rupsa Banerjee of Bombaycasting.com said, “We are in talks with big venture capital funds and angel investors have also shown keen interest in our projects. However, we intend to collaborate with someone whom we can hand hold on to on a long term basis. Once it is confirmed, we will make a formal announcement regarding the same.”
In this techno era, it was quite obvious for even Bollywood to opt for a digital way to make the work easy and effective and creative. Plus, certain filters have been attached to ensure that the security of the person is retained. Production houses as well as aspiring artists- both the groups are equally excited about this talent-focusing initiative as it achieves the goals of both of them. Well, let us see how many fresh, talented thespians we get out of this website in coming years!
Tags: bollywood Bombaycasting Bombaycasting.com
