Harley-Davidson to unveil its first electric motorcycle next week

Harley-Davidson is gearing up to its first ever electric motorcycle on Monday in New York. Harley will show handmade demonstration models to the selected invited people only.

President Matt Levatich said that the company is expected to become a leader in for electric vehicles market.

“We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders. So, nobody can predict right now how big that industry will be or how significant it will be,” Levatich said.

The company is planning to go on a 30-city tour for riders to test drive on approximately two dozen bikes and get feedback. Harley will then use the information to refine motorcycle.

“We’ve been very silent up to this point about our investment in EV technology,” Levatich said. “… but now that we’re public, and we’re in this space, we expect to be involved and a part of leading the development of the standards, and the technology and the infrastructure necessary to further the acceptance and the utility of electric vehicles,” he added.

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