Planning to change their strategy for India, McDonalds are going to expand their beverage base.
“We want to become the second largest player after Cafe Coffee Day in the next two to three years,” said Amit Jatia, vice-chairman of Westlife Development.
“They have a premium look and feel. At our stores, we have seen customers sitting with affordable aloo tikki burgers with premium smoothies that cost around Rs 185. In the US, beverage is big business for Mc Donald’s. In India, we have more than 300 million customers visiting our restaurants. To bring more people in, we need to offer a wider range. The real game here will begin the next five years,
The plan is to do this is through branding their cafes “McCafe” which are joints held in house in some limited cafes.
Currently, 375 McDonald’s are being operated all around the world; out of which 45 of them have McCafes. The company has quite high expectations to increase it to 60 and double the number in the next 2-3 years.
Precisely, around 175-250 McCafe outlets will be seen in the next 3-5 years.
