Apple and IBM team-up to make iOS king

In a”landmark partnership” Apple and IBM have come together to “redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.”

To give Microsoft a solid punch, this two giants are now working together to rock the enterprise market.

While IBM will supply its big data and analytics expertise, Apple contribute the “elegant user experience of iPhone and iPad” “to conquer the enterprise”.

Now IBM is going to sell iOS devices which will be designed in corporation with Apple using IBM’s cloud infrastructure. The new apps will come into market “this fall” with promise of series of apps from 2015 along with “a new category of mobile apps” which will target “retail, healthcare, banking, travel, telecommunications, and insurance.”

Apple will provide new “AppleCare for Enterprise” customer service to the IBM clients with 24X7 client support.

In an interview with Recode, Apple CEO Tim Cook said, “We’re good at building a simple experience and in building devices,” adding, “The kind of deep industry expertise you would need to really transform the enterprise isn’t in our DNA. But it is in IBM’s.”

“Arguably there is a new level to achieve in business…We knew we couldn’t do it alone,” Tim Cook told CNBC.

IBM’s CEO Ginni Rometty said, “We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without,” she said in a statement. “Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”

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