Ankit Lal has rendered a mesmerizing recognition in the role of Social Media Strategist. India Social is his latest creation in the literary paradigm. Highly praised by important dignitaries including Sri Arvind Kejriwal, Chief Minister of Delhi this book vindicates certain facts and figures about the gradual evolvement of social media in the Indian economy and society. Any news becomes viral through Facebook and WhatsApp. It has both pros and con effects. From Mumbai attack, 2014 Lok Sabha election (NaMo effect), Nirbhaya murder case, Notebandhi, GST issues– everything is covered in the book. But social media being a part of electronic media has to play an unbiased role for the overall development of the society. This can only be perceived if general public makes an open eye to the ongoing incidents without any compunction.
The book sites an example of awareness and social conscientiousness amidst social injustice jeopardize. As a harbinger in social strategist movement Ankit here attempts to look beyond the surface level to decipher those undercurrent happenings and thus giving us a crystal clear picture of the actual scenario.
Must read this book by Ankit Lal to know how Social Media revolution took place in India for the first time. So, don’t be late. You might just regret missing out on a copy of this gem.
|Publisher:||Hachette India||Publishing Year:||2017|
|Cover:||Paperback||No. Of Pages:||312|
|MRP:||Rs 299||Buy From:||Flipkart.com